Armin Vit on the new Radio Shack “The Shack” campaign:
Radio Shack needs a major overhaul and it should take advantage of the idiosyncratic products they carry that you can hardly find anywhere else, a sort of geek thrift store. The Shack campaign is insipid at best and harmful to the brand at worst.
As is usually the case, I mostly agree. However, the notion that Radio Shack needs a major overhaul is subjective. They are, after all, possibly the most profitable electronics retailer in the country.
This is the full version of Sam Harris’ piece for the New York Times on Francis Collins’ appointment to the National Institute of Health. This took me three days to get through, but it was intriguing to the last drop. As to be expected, Mr. Harris’ case is dead pan reasonable.