The Fireplace Meta Delusion
Sam Harris is incredibly good with analogies. So good that it may be difficult for his audience to get to the actual point of his piece, which is how to better empathize with followers of religious dogma for a better understanding of the difficulty instilling rational thought, and not a public service message about how bad campfires are for you.
This seems to be the case at The Friendly Atheist, anyhow.