13% of my annual income goes to providing health insurance to my family. This doesn't include the money I pay to cover the portion of medical services my insurance doesn't cover. Last year these costs exceeded $3,000. For those keeping track, medical costs for my family exceeded 18% of my annual income last year.
I don't believe I've ever mentioned this on The Big Reason, but to those who know me personally, it's no secret that I hate to fly. I would venture to say that I probably hate it more than most people do. I detest every last thing about it with every fiber of my being. I would have to say that the thing I hate most is the ungodly force of terror that gores its way through my body as a result of being blasted through the sky at such an unreasonable altitude.
A new Jacob Nielson article reveals eye-tracking results for recent banner ad studies. As should be expected, there is some really valuable stuff in there. Obviously banner ads do work. People actually do click them. MySpace wouldn't have sold for $580 million if they didn't work. The real issue is that banner ads aren't for simply looking at. The are for taking you somewhere else. You don't spend as much time looking at something you are clicking as you do looking at something you are reading, just like you tend to spend more time sitting on the couch than you do walking through a doorway.
Last night, I got to open up a show for one of my county heros. Last week, the Bottom Dwellers got a MySpace message from some sweet girl in Portland wanting to set up a small show for Dale Watsonand his boys in between a few bigger dates. Naturally we jumped at the chance, despite being booked to play Richard March's Americana Ramble (something we wouldn't normally do, Richard. Honest.).